How malt liqour is bad for health Research Paper

How malt liqour is bad for health - Research Paper Example The variety of injurious health effects produced by Four lokos is so abnormally huge that this particular brand of malt liquor was even banned from being sold in the market. A range of heart and blood pressure problems originate from consuming malt liquors. This is a sad reality that many malt liquors are marketed to children by masking the overwhelmingly bitter taste of alcohol with fruit flavors and people have certainly no idea about their markedly high alcohol content. People most often have no information how inebriated they are concerning the high level of stimulants contained in those liquors. The following discussion illuminates the majorly researched ill health effects produced by malt liquors. (Bellamy) stresses on the adverse results produced by consuming malt liquor Joose by mentioning that a large percentage of health researchers have linked Joose drinking and impaired mental performance due to which motor vehicle accidents result. Impaired or loose driving is one of the most fatal and common results produced by consuming Joose liquor. ... The Joose drinks are advertised as premium quality malt beverages with alcohol content ranging from â€Å"9-12% ABV† in 24oz. cans, which roughly equals alcohol content of wine. (Buzz Brands). A more reliable source claims that 24 oz. Joose cans contain 9-9.9 percent alcohol depending on the flavor. (Joose: Steel Reserve Killer). Here, the brand Four Loko clearly differs from Joose because it contains even higher alcohol content (and is capable of intoxicating an individual even more. This is because people new to malt liquor initially go for Joose and only after developing tolerance for that, they turn to Four Loko’s. Four Loko energy drinks have been the subject of critical legal, moral, and health concerns regarding the high alcohol content and injurious combination of caffeine and alcohol. â€Å"Four Loko has as much caffeine as two eight-ounce cups of coffee, and has 12 percent alcohol by volume.† (Johnson). This comparison of two of the most popular brands Joose and Four Lokos gives an insight into how the marketers of alcohol-based energy drinks rigorously try to outrun each other in increasing the alcohol content in an order to survive in the market. But, the sad reality is that this ferocious trend adopted by the marketers proves to be injurious and also fatal for the consumers, eventually. There has been much controversy and legal issues related to marketing of Joose and Four Loko drinks. The US state attorneys began investigation of companies selling alcohol-based energy drinks like United Brands Co. and Phusion noticing their rise in market share. This rise in market share occurred because the brands Joose and Four Loko were particularly marketed to teenage consumers, who