Topshop Transactional website Essay Example for Free

Topshop Transactional web send EssayTopshop is a transactional web set that specifically sells merchandise like clothes, shoes and accessories. The sense of hearing intended to shop at Topshop is varied between teenagers and middle aged women around 35 eld old. As I navigated around the Site I believe that it would fulfil the needs of the audience with its panoptic variety of merchandise. Site Structure The homepage of Topshop is well decorated and brightly colour to obtain the customers attention. The site is to a fault updated e very(prenominal) week to keep the site fresh and original looking. As you can see from the screenshot to a higher place at that place is a list of survival of the fittests down the left hand side of the site navigating you to Shop products and to the distinguishable shop information. The first listing on the column is Shop by which takes the customer to the different categories of bourgeon e. g. Fashion Tops, basic Tops, Dresses etc. Also on the main column there are a number of options to click upon Shop By When clicked upon shop by opens a new window masking the different items of merchandise a customer can secureNew Shows you the items recently added to the Topshop website and what you can purchase in the Topshop store Collections collections shows the customer the different type of styles i. e. Punk, Office etc and different types of builder that design for Topshop e. g. Celia Birtwell Topshop dress shop This option also shows you different types of designers hardly the designers are not house hold names but are well known e. g. Richard Nicoll and Markus Lupfer.The TEE shop the tee shop shows the different style of free t-shirts you can purchase in every colour so that if youre looking for a simple pilfer it will be easily found. The denim shop this includes all denim items the Topshop provide e. g. Jeans. Jackets etc TOPSHOP miniskirt Topshop mini is a new selection on this website this consist of many various items supplied for small babies. Topshop info when this option is chose this brings the customer to whatever information they are seeking for example Return policy or pestle and Package cost.Also descendd in the options in the left hand side is Topshop info when clicked upon this brings the smasher to various options like Store Locator, Contact us, policies or Services and Help. Topshop site is well laid come in and simple to navigate around, the Information like Privacy is straightforward to find and will make customers more relaxed about purchasing over the internet. However there are no search facilities or site map which might be a downfall to Topshop success but as you continue screening this site the customer will realise that the site is well laid out and therefore there will be no need for these functions.The arrangement throughout the site is simple enough to chase for someone who can use computers but for a newcomer or older person this site would take a lo t of time and effort to get adjusted to. The services and help are clearly marked in the Topshop site and its easy to use, simple layout of the information is well documented and is very useful. The domain name of the site is Topshop which I consider to be really memorable as it is laconic but appealing.As Topshop is a renowned site if entered into any search engineer e. g. Google, it will locate the site. When entered the site is quick and effortless to load which is a huge advantage also as no password is needed to enter the Topshop website any user is aloud to access it. The Topshop website is in keeping with the incorporated identity and the Topshop font on the website is the same as the Topshop high street store and the corporate design on the sales bag.