Friday, December 27, 2019

Books About African American Women and Feminist Theory

Feminism in the 1960s and 1970s made a difference in the life of women in the United States, but the womens movement is often remembered as being too white. Many black feminists responded to the womens liberation movement and the cries of sisterhood with writings that critically analyzed the second wave of feminism or provided missing pieces of the puzzle. Here is a list of five important books about African-American feminism: Ain’t I a Woman: Black Women and Feminism by bell hooks (1981)The important feminist writer bell hooks responds to racism in the second-wave feminist movement and sexism in the Civil Rights movement. All the Women Are White, All the Blacks Are Men, But Some of Us Are Brave edited by Gloria T. Hull, Patricia Bell Scott and Barbara Smith   (1982)Racism, the feminist â€Å"sisterhood,† myths about women, Black consciousness, history, literature and theory combine in this interdisciplinary anthology. In Search of Our Mothers’ Gardens: Womanist Prose by Alice Walker (1983)A collection of nearly 20 years of Alice Walkers writing about the civil rights and peace movements, feminist theory, families, white society, black writers and the â€Å"womanist† tradition. Sister Outsider: Essays and Speeches by Audre Lorde (1984)An eye-opening collection about feminism, transformation, anger, sexism and identity from the marvelous poet Audre Lorde. Words of Fire: An Ant hology of African-American Feminist Thought edited by Beverly Guy-Sheftall   (1995)This collection includes the philosophies of black women from the 1830s through the turn of the 21st century. Sojourner Truth, Ida Wells-Barnett, Angela Davis, Pauli Murray and Alice Walker are just a few of the writers included.

Thursday, December 19, 2019

I Will Open The Lock On My Heart For A Moment Essay

Alvin Chui SOC 110-03 November 26, 2016 Social Networking I will open the lock on my heart for a moment. I want to start this essay differently and with personal and truthful words. With these two sentences as a base guiding line, I believe I will be able to be honest with myself in reflecting on the benefits and drawbacks of forming new relationships with my classmates. As a student, I have studied and lived in two close-to-extreme and opposite worlds. By comparing these two places, I will be able to analyze these new relationships thoroughly. One is a place where I am able to learn anything with strict and harsh rules. The other one is a place where I am not able to learn anything with unlimited freedom and resources. These two places that I have described are ironic but real, and I am going to explain it in details. The first place is a high school that has teachers and guardians limiting the students from society and technology outside. An example is that all boarding students are not allowed to own any social media such as Facebook other than staying in the school. Moreover, boys and girls are separated and school uniforms are required. Nevertheless, the students who studied in that place know the world and are extremely close to each other. It is because social constraint in the society does not exist in this place as the society is isolated. Regardless of races, genders, ethnicities, and cultures, all students are able to live in harmony. Furthermore, evenShow MoreRelatedThe Most Unforgettable Day in My Life1202 Words   |  5 PagesIt was the day my son was to join school. My husband gave him a bath, dressed him in his best clothes, handed over to him the new colourful backpack with the accessories for the first day at school. The little fellow hoisted it onto his back immediately, and sat in the cane chair, his face shining from the shower and eyes sparkling with excitement. 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Wednesday, December 11, 2019

Models of Health Essay Sample free essay sample

â€Å"There are legion theoretical accounts and accounts that highlight biological every bit good as societal and psychological procedures. † ( Aggleton. 1990 ) Health. unwellness and disease are defined conflictingly depending on different factors and theoretical accounts. Models of wellness vary but every theoretical account plays a defining function in meaning and gestating what should or shouldn’t be the object of public wellness concerns. The intent of these theoretical accounts is to explicate why inequalities in wellness non merely exist but besides persist ; there is an accent on pathological effects of behavior such as hapless diets. deficiency of exercising. smoke and imbibing. The different theoretical accounts of wellness relate to the two chief positions of wellness ; the biomedical theoretical account and the societal theoretical account. Health is of import as it affects everybody in an of import manner ; it’s personal. societal and emotional. How wellness can be defined is how it impacts on the state and how its resources are allocated. We will write a custom essay sample on Models of Health Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Health is a province of complete physical. mental and societal wellbeing and non simply the absence of disease or frailty. ( World Health Organization. 2006 ) The cardinal constituents of the societal theoretical account involve the wellness of the single being determined by a wide scope of factors ; societal. environmental. economic every bit good as biomedical hazard factors. The societal theoretical account purposes to cut down inequalities that relate to age. gender. race. civilization. ethnicity. socioeconomic position and location and is frequently seen as the preventive attack. In the societal theoretical account the disablement is chiefly caused by the barriers that exist within society and our environment and how they affect our mundane wellness and wellbeing. The societal theoretical account looks at know aparting against those with disablements moving as a barrier. some societal backgrounds and socio-economic position. business. instruction. income. poorness. hapless lodging and environment which can consequence pollution and diet. ethnicity can all be taken into consideration when gaining that good wellness is more than the absence of disease. Shakespeare ( 1998 ) argued that disablement should be seen as a job created by the attitudes of society and non by the physical province of the organic structure. The societal theoretical account is consi dered as the holistic attack and takes into consideration that all facets of wellness are interlinked ; societal. mental. physical every bit good as some other factors being taken into consideration which is classed as interconnectivity. Dahlgren and Whitehead ( 1991 ) discussed different beds on wellness and described a societal ecological theory of wellness associating to lifestyle picks and lifestyle opportunities. They attempted to map the relationship between the person. their environment and the disease/illness with the person at the Centre of this relationship with the fixed cistrons. environing them are influences on wellness that can be modified with some wellness inequalities being attributable to biological fluctuations while others are attributable to external factors outside of the persons control. Individual lifestyle factors. personal behavior and lifestyle pick can advance or damage wellness. an illustration of this is smoking and imbibing and to the extent ; persons can be affected by their equal groups and the norms of their community and societal milieus. Social and community webs which provide common support for members in the community webs which provide common support for people who may be in unfavorable conditions which could include structural factors ; lodging. working conditions and the availability/ entree to services and proviso of installations. The biomedical theoretical account of wellness is favoured by many medical professions in peculiar Drs. they believe that â€Å"good wellness coincides with the absence of disease. unwellness. symptoms of unwellness or abnormality† ( Kelly. 1996 ) . It is the chief system of medical cognition in western states as its activity is the intervention and obliteration of unwellness and disease in persons through diagnosing and effectual intervention and defines wellness narrowly with the cardinal constituent being that the person ( the patient ) indicates a upset of a portion. The biomedical theoretical account of wellness can besides be used to look at morbidity ( measures rates of unwellness ) and mortality statistics ( steps decease rates ) rates and the aid take down them. while looking at the different rates for illustration between different societal categories. Mortality statistics are a more dependable beginning than morbidity statistics in footings of truth. In the biomedical theoretical account of wellness professionals can be of the sentiment that if people listened to positive wellness messages from wellness attention professionals and considered their lifestyle picks so they would be healthy. This is known as the cultural account. a survey was done known as The Black Report. The black study offered four accounts of inequalities in wellness ; societal choice. arefact. cultural and behavioral and structural and material accounts. The differences between these two theoretical accounts are that the biomedical theoretical account focal points on how to handle the patients through medical specialty and the machines/ engineering the wellness professionals have entree to and non taking into history societal and emotional factors. A good illustration of this is a individual was admitted to hospital following an hurt ; the biomedical theoretical account would look at how to acquire the patient better with the usage of medical specialty and entree to engineering whereas the societal theoretical account would take into consideration at how and why the hurt was caused. The chief difference is that the biomedical theoretical account concentrates merely on the person and how to ‘fix’ them whereas the societal method does non entirely concentrate on the person but dressed ore on the person but takes the whole image into consideration. The media besides still may portray holistic interventions and complementary and alternate medical specialty as. â€Å"Quackery and superstition† ( Toynbee. 2008 ) . and it is still hard to be treated holistically on the NHS. So. it is problematic as to how much the societal theoretical account of wellness is a challenge to conventional medical specialty even today. † ( MyCourse Preston College. 2012 ) . Health is socially constructed over clip and topographic point ; an illustration of this is mental wellness ; this is because it’s socially constructed. its moral force and of all time altering whereas the biomedical theoretical account is inactive. The ultimate difference between the societal and biomedical theoretical accounts is that the biomedical theoretical account dressed ores entirely on the single whereas the societal theoretical account does non concentrate entirely on the person but takes the whole image into consideration. Wordss: 1004 Bibliography Aggleton. 1990. Health Studies: An debut. Naidoo and Wills. 2008 Dahlgren and Whitehead. 1992. Policies and Schemes to advance societal equity and wellness. Coppenhagen ; World Health Organization Kelly. M. 1996. A codification of moralss for Health Promotion. London. Social Affairs Unit World Health Organization. 2006. Fundamental law of the World Health Organization – Basic Documents. Forty-fifth edition. Supplement. October 2006.

Tuesday, December 3, 2019

Is Content Marketing a Cure-All for the Hospital Industry - The Writers For Hire

IS CONTENT MARKETING A CURE-ALL FOR THE HOSPITAL INDUSTRY? What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all ofthis, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook the presence of content marketing across industries and disciplines. Not only are themajority of industries engaging in it at some level, 81 percent have established strategy devoted to content development, creation, and dissemination. Despite this, hospitals have historically lagged behind other industries in their efforts. Below are four excellent reasons your hospital needs to take the plunge and implement a content marketing strategy today. Reason 1: Content marketing shapes overall marketing strategy. The concept of content marketing is predicated on the idea ofdeveloping valuable content tailored to engage a specific audience. According to Scott Linabarger, former senior director of multichannel content marketing for the Cleveland Clinic, â€Å"In manyrespects, health care is tailor-made for content marketing. Consumers are highly interested in their health and are often voracious consumers of information that will prevent or solve problems and enhance their quality of life. Linabarger was instrumental in the development of the Cleveland Clinic’s Health Essentials website, established in 2015 as Health Hub. Health Essentials provides a virtual information center where patients can read about topicsranging from medical conditions, to common health questions, to diet and fitness. Here, people can find recipes for arugula salad or learn how to help children cope with parental divorce. In 2014, the American Marketing Association recognized the initiative as the best of healthcare content marketing. While content satisfies audiences’ appetite for health-related information, it is also a highly effective vehicle for organizational branding, advises Heather Woolwine, public affairs and media relations director for the Medical University of South Carolina (MUSC). â€Å"Content marketing allows you to tell your story the way you want it to be told, rather than being at the mercy of journalists to portray the information accurately, and with complete context,† Woolwine says. The MUSC News Center provides news and information about recent developments and initiatives on campus andinclinics, tying national trends to local happenings and vice versa. It creates a narrative approach to news items like â€Å"Weak Heart No Match for Strong Love,† chronicling a patient’s in-hospital wedding while awaiting major heart surgery. Media and patients alike are drawn to the site, and articles often provide the bases for future media coverage. Reason 2: Content marketing affects patient trust. A collaborative study by Google and market research-firm, Compete, found 77 percent of patients use online search to find a healthcare provider. These patients are far more likely to begin their journey by seeking information on a disease or symptom than by searching for a particular facility or brand. This underscores the power of well-developed content. â€Å"Most consumers don’t need you,† says Linabarger. â€Å"And they don’t WANT to need you†¦Communicating useful, helpful, and relevant information that solves health problems on an everyday basis is a great way to stay connected with consumers and be top of mind when they do need you.† While most people begin their medical web searches with conditions and symptoms, nearly half finish with a branded term such as the hospital name. With 83 percent of patients visiting hospital websites prior to making appointments, quality digital content is crucial to convert prospects to acquisitions. As Woolwine explains, â€Å"Content marketing forces you to think from the perspective of the consumer or end user. Quite frankly, you should be thinking from that perspective no matter what kind of communicating you’re doing.† Additionally, content marketing creates a conversation that dispenses with complicated medical jargon to offer much-needed information in language more patients can understand. Studies show that terminology used in the medical field often far exceeds the literacy skill of the average patient. Packaging information in a â€Å"patient-friendly† manner that is clear, succinct, and easy to digest provides an invaluable service for patients of all literacy levels. While any industry-specific jargon can be distracting, Woolwine says that healthcare jargon can be especially problematic. â€Å"It’s not only irritating to people and potentially anxiety-causing, it gets in the way of forming a good relationship,† she says. â€Å"We have a responsibility to establish trust, and you do that by being transparent, clear, and concise in whatever it is you’re trying to convey. It doesn’t mean you can’t be brilliant, cutting edge, or whatever superlative you want to throw in there — you can still talk to people in a simple and meaningful way.† Reason 3: Content marketing increases return on investment. Linabarger believes the nuances involved in relationship acquisition, development, and retention can make traditional ROI-driven marketing problematic with regard to hospital content marketing efforts. Patients putthought and effort into finding the right medical facility, and nearly half spend more than two weeks researching prior to booking an appointment. With that in mind, content marketing initiatives can be employed in a variety of way to extend return on investment. â€Å"It’s not, ‘we want to do content marketing, how should we measure success?’† says Linabarger. â€Å"It’s ‘Here are our objectives; will content marketing help us achieve them and how so?’ In other words, you have to figure out what you want to accomplish and how you are going to measure success. Is it patient volume or brand awareness/affinity? Content marketing can help with both, but the distribution and promotion strategies are radically different.† Applied effectively, these strategies produce content that can be measured and repurposed in a variety of ways. â€Å"We do frequent 20/20 content analyses,† says Woolwine. â€Å"Was what we put out liked? Are people reading it? This one did less well than we thought, and this one did better. Why? We use successful stories in prepackaging efforts to reporters. This was risky in years past, but now provides reporters with an angle, sources, quotes, images, etc. Fifteen years ago that might not have happened, but it’s happening now.† Reason 4: Content marketing connects hospitals with target audiences. Effective content marketing requires a thorough understanding of audiences, goals, and success measures. According to Linabarger, â€Å"It’s hard to stay focused in very large organizations with many competing agendas, but if you can clearly articulate goals and strategy upfront and get senior-level buy-in, that enables you to fight off the distractions and say ‘No.’ The other key, of course, is to serve your audience well.† Woolwine says healthcare organizations must be careful to create content with the audience in mind. â€Å"In healthcare, when you have extremely smart people with many years of experience, you can have the temptation to pursue goals that may not align with the audience’s needs, wants, and desires,† she says. â€Å"The danger in this is that you may wind up with content that everyone in the organization loves and no one outside of the organization needs, wants, or reads.† Patients are discerning consumers of information, putting time and research into their health decisions. To succeed in content marketing, hospital marketers should first examine patient needs and wants, and then strive to meet them in a clear and authentic manner. Linabarger’s advice? Start small. â€Å"Prove the case, then build from there,† he says. †Stay focused. Pay attention to your target audience. Stay optimistic. Make adjustments. Keep moving!† Sources: Scott Linabarger, is a senior healthcare marketing strategist based in Dallas. He is the former VP of Strategic Accounts at Medicom Health and served in senior marketing positions at Tenet Healthcare and Cleveland Clinic. Heather Woolwine serves as the public affairs and media relations director for the Medical University of South Carolina. Founded in 1824, MUSC is one of the nation’s premier academic health science centers. Heather serves as a spokesperson for MUSC, and actively manages the reputation and image of the enterprise through mass and social media relations. Content Marketing Institute: â€Å"Discover 4 Key Differences Between B2C and B2B Marketers† http://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/ Content Marketing Institute: â€Å"Research Finds Healthcare Content Marketing Lags Two Years Behind† http://contentmarketinginstitute.com/2012/11/health-care-content-marketing-lags-two-years-behind/ Content Marketing Institute: â€Å"What is Content Marketing?† http://contentmarketinginstitute.com/what-is-content-marketing/ Google/Compete Hospital Study: â€Å"The Digital Journey to Wellness 2012† https://ssl.gstatic.com/think/docs/the-digital-journey-to-wellness-hospital-selection_research-studies.pdf Cleveland Clinic Health Essentials Site https://health.clevelandclinic.org/ MUSC News Center http://academicdepartments.musc.edu/newscenter/ Suzanne Graham, RN, PhD and John Brookey, MD: â€Å"Do Patients Understand?† https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3037129/